Promoting Your Program
Of course, you've run some promoting of your program when you launched, but it's equally important to continue promoting your program to your current users and new registers. This can be done through a variety of communication channels, social media, email, venue tabling, signage, and video boards to name just a few. Below you will find examples from current FanMaker clients that highlight how you can continue promoting your program!
Many clients find success in promoting their program to current users via email. Providing details on new features, prizes, experiences, and more!
Tip
Utilizing email to launch your program is a great tactic as well! Sending an activation email to any users imported into the program before launch, such as season ticket holders, students, or even donors, is very well received. We've found that 40-60% of users who receive an email explaining the program and how to login to their account will login within the first 30 days.
Social Media
Utilize your social channels to provide promo codes to current users to earn points, announce new prizes, or even simply promote the program to fans that haven't registered yet!
In-Venue Signage
Many clients utilize a variety of signage opportunities in their own venue to promote their programs. Setting up a table location with program branding like pop up tents, standing signage, or sandwich boards can be very effective to drive registrations or simply provide a learning engagement opportunity to your current users.
In-Venue Video Board
Utilize your video board for promotion of your program. Highlight current users with Big Screen or uploading the current leaderboard! Or simply promote the program to new users to generate registrations.
Videos/Commercials
Promote your program with commercials during events or even during down time on the video board!
Flyers/Print/Direct Mail
This method is definitely a little more traditional, but can still be effective! Handing out flyers at events that include a QR code to download your app and lists benefits of your program can certainly increase engagement and generate new registrations!
Push Notifications
Utilize push notifications to promote new prizing, promo codes, new partner offers, and more to current users!
Stories
Utilize push notifications to promote new prizing, promo codes, new partner offers, and more to current users!
