Punch Cards (managed here in the Admin) give you a simple, effective way to incentivize repeat attendance and drive ongoing fan or sponsor engagement. Whether used to boost turnout at Olympic sports, preseason matchups, or partner locations, punch cards turn small actions into big wins for your program.
Increase Attendance at Low-Demand Events: Drive traffic to under-attended games through repeat visit incentives.
Encourage Behavioral Patterns: Reinforce habits like attending full weekends of events or supporting smaller sports programs.
Enhance Sponsor Campaigns: Offer branded punch card incentives for partner visits or recurring purchases.
Award fans bonus points for attending multiple low demand events, like preseason games, or 3 out of 4 Olympic sporting events in the same weekend. Punch cards can also be utilized to incentivize visiting partner locations.
Examples
Set up a punch card for visiting Buffalo Wild Wings each weekend. Award fans points or a Buffalo Wild Wings t-shirt for visiting 2 out of 4 weekends in a month.
If you are a university, set up a punch card for attending three or more events during Spring Break or Winter Break (read more with this Blog Story)
Also, if you have multiple events going on during one weekend/week, promote all of your events as a Rewards Weekend/Week to increase engagement for those games (read more with this Blog Story)
Go here to see the Punch Card Dashboard in the Admin
The dashboard shows all punch cards that have been set up. Here you can find the dates the punch card was running, how many punches were needed to complete the punch card, how many members participated (attended at least one event), total number of punches, and total number of completed punch cards.
Punches are for event attendance only and are not supported for watch events.
It is important to set the dates of punch cards before the first event that qualifies for a punch and after the last event. This provides your members a chance to see the punch card before it’s live and when they’ve completed it.
Tip
To Pull a Report on how many people are participating or have completed a Punch Card go to the Reports tab in Settings. Under there you will see these reports:
A record containing the users that have completed a punch card.
A list of user entries for qualified events.
