Create a new prize here in the admin — find it under Rewards › Prizes.
Prizes are things a member can claim from your store — most often by spending the points they've earned. Great for tangible merchandise: hoodies, jerseys, novelty items, and so on.
Purchase Method is the first field in the Cost and Availability card, and it decides how a member pays. The options are:
Use Points — the points you set are spent from the member's available point balance when they redeem.
Unlock with Points — once a member reaches a certain point threshold (say 500 points) they qualify for the prize and can claim it without spending those points. A good strategy for lower-value prizes when you'd rather fans keep saving toward something bigger. Some Kids Clubs make every prize an unlock.
Credit Card — the member buys the prize with a credit card. Useful for high-value items you'd rather charge for.
Use Points or Credit Card — the member chooses: points or a card purchase.
Pay via Invoice — the member commits to the purchase in the app at the price you set, and you invoice them outside Fanmaker. No payment is collected in the platform.
Whichever you pick, the right cost field appears with it: Cost (Points) for the points methods, Credit Card Price ($) for the card methods, and Price ($) for Pay via Invoice.
If you're struggling to find prizes to stock your store, here are some ideas to get you started:
1. Excess inventory from your team store, bookstore, or previous giveaways — bobbleheads, key chains, calendars, and so on.
2. Utilize your partners — do they have leftover giveaways (frisbees, water bottles, co-branded items), coupons or gift cards?
3. Utilize Digital Code Delivery — the easiest prize to fulfill. Load valid digital codes into Fanmaker, and after a member redeems, they're emailed their code to use in an app or on a website. Whether it's a code for your own team store or one supplied by a partner, it's a convenient way to deliver a real incentive with no shipping.
Click Add Prize on the Prizes page. The whole prize is configured on one page — the same form you'll use when editing later.
1. Enter the prize Title. There's a 60-character limit, and the counter beside the label tells you how many you have left.
2. Enter the Description. This is a rich text editor, so you can format it.
3. Upload the Image members see in the store. Recommended 600×600px or larger — images are cropped to a square. JPG, PNG or GIF, up to 8 MB. A preview appears beside the upload as soon as you choose a file.
4. Choose the Purchase Method (see above) and enter the cost field that appears with it.
5. Enter the Total Quantity — how many of this prize exist. If you add options/variants below, this field is filled from the options instead and can't be edited directly.
6. Optional: set a Redemption Limit (per user). Set it to 0 for no limit.
7. Optional: set Available From — the date and time the prize appears in the store.
8. Optional: some sites also have Available Until (when it stops being redeemable) and Coming Soon Start (when it starts showing as "Coming Soon" ahead of going live).
9. Tick Active when you're ready for the prize to be live. While it's unticked, nobody can order it — not even an admin.
10. Optional: tick Admin only (hidden from members) if only admins should be able to create orders for it.
11. Optional: click + Add option to add sizes, colors or other variants — Small, Medium, Large, and so on. Each row has its own Option name, Active checkbox, Quantity, Weight (lbs) and optional End date, plus a read-only Sold count. Drag the handle to reorder them.
12. In the Fulfillment card, tick how this prize is delivered or what it awards. The types are:
Shipping — ship a physical item to the member's address
Pickup — the member collects it in person
Other — pickup with a custom label, e.g. Will Call (available on some sites)
Award Stored Value — credit the member's wallet (available on some sites)
Issue Coupon — issue a one-time coupon code (point-of-sale sites)
Digital Code Delivery — email a pre-uploaded code on redemption
Digital Tickets — event tickets on the member's pass
Extend Membership — extend the member's membership
Subscribe to Plan — enroll the member in a plan
Grant Points — award bonus points
Shipping can combine with either collection method, but Pickup and Other are the same thing under different labels, so only one of those two applies — ticking one unticks the other. The award types — Stored Value, Coupon, Membership, Plan, Points — are mutually exclusive: picking one clears the others. The digital types work the same way, so ticking any award or digital type clears everything else, Shipping and Pickup included.
Leave every box unticked and the card tells you to Choose at least one fulfillment type.
13. Fill in the settings that appear for whichever type you ticked:
Shipping — choose whether Shipping is paid in Free, Points, Credit card, or Billed on invoice, then enter the matching Shipping price. There's also an optional Product weight (lbs) used by carrier rate lookups, and Delivery instructions shown to the member. Delivery instructions are emailed after they order and override your site's default — leave blank to use the site default.
Pickup / Other — fill in Pickup instructions (shown to the user), which appears for either one. For Other, also enter the Other Fulfillment Display Text — the wording the member reads for that fulfillment method, such as Will Call.
Digital Code Delivery — write the Digital delivery email body. It must include {{recipient.digital_code}}, which inserts the issued code; {{recipient.digital_code_qr}} adds a QR code of the same code. On a new prize you also upload the codes CSV right here, and it's required — one column headed code.
Digital Tickets — pick the Linked Event and write the Digital ticket delivery email. Include {{recipient.digital_ticket}} to insert the member's ticket QR code.
Award Stored Value — enter the Amount ($), an optional Expires date, an optional Source bank, and the Fulfillment message the member sees.
Issue Coupon — choose the Coupon, and optionally tick Expires and set Expires after (days).
Extend Membership — choose the Membership level, the Extension (days), and a Fulfillment message.
Subscribe to Plan — choose the Subscription plan, tick Recurring if it renews, and enter a Fulfillment message.
Grant Points — enter Points to grant and a Fulfillment message.
14. Optional: on sites that use them, a Follow-Up Questions card appears for prizes with a physical fulfillment type. Add questions from your site's library — "What size do you wear?", "Pickup time?" — and members answer them at checkout. Questions are defined site-wide under Rewards › Follow-Up Questions; the order they appear in follows the library, not the order you add them here.
15. Optional: open Audience & Visibility to control who sees the prize:
Filter Tags — let members filter the store, e.g. T-Shirts, Clearance, Experiences
Allowed membership levels — leave empty for everyone
Restrict to users on the allow list — limit it to members carrying the tags you list
Exclude users on the block list — hide it from members carrying the tags you list
Restrict by topic interest — members must follow at least one selected topic to see it
Show to unqualified members — when the prize is restricted, members who don't qualify still see it, locked and not purchasable. You can write a custom message or leave it blank for the default.
16. Click Create Prize. (On an existing prize the button reads Save Changes.)
Paying for a membership — set the Purchase Method to a card option and add an Extend Membership or Subscribe to Plan fulfillment. This lets members buy into a membership level to unlock exclusive prizes and experiences; tick Recurring on a plan if it should renew.
Paying for points — set a card purchase method and add a Grant Points fulfillment. Members can buy points to redeem prizes, enter sweepstakes, or bid in auctions. It's a nice option for fans chasing something specific, and an additional revenue stream for you.
