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Promo Codes and the Promo Code Dashboard

Manage and track promo codes to reward and engage fans

Promo Codes live under Point Earning › Promo Codes — open them here.

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Note: This page used to be called Codes. It's Promo Codes now, and it lives under Point Earning rather than Settings.

Promo Codes

Promo codes give you a flexible, high-impact way to connect the loyalty experience to real-world fan behavior. Whether embedded in broadcasts, placed at sponsor locations, or displayed across campus, these codes drive interaction and reward fans wherever they are.


Key Benefits for Your Program

  • Encourage Cross-Channel Engagement: Reward fans for tuning into away broadcasts, attending campus events, or visiting local partners.

  • Drive Sponsor Foot Traffic: Boost in-store or on-site engagement by offering point rewards at sponsor locations.

  • Reinforce Event Participation: Use codes at academic, athletic, or student life events to increase awareness and turnout.


Best Practices

Use codes across platforms to drive engagement both in-venue and remotely:

  • Enter a promo code → 100 points

  • Include promo codes during radio or TV broadcasts to reward fans for tuning into away games.

  • Add codes to receipts or signage at concession stands and sponsor retail locations.

  • Place event-specific codes at pep rallies, orientations, student org fairs, and campus-wide celebrations.


The Promo Codes page

At the top of the page is a Redemptions chart showing your most-redeemed codes over the last few weeks — the fastest way to see what's actually being used right now.

Below it, every code on your site:

  • Code

  • Points it awards

  • Window — the dates it's valid

  • Redemptions — how many times it's been used

  • Status

Search by code or ID, and use the Status filter to switch between Active, Expired, and All codes. Active is the default.

New Code opens the create form. On any existing row, the actions menu gives you Edit Code, Download Redemptions, and Delete Code.

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Tip: Click the code itself to open its page. Along with the edit form you'll find Recent Redemptions — who redeemed it, their email, the points they were awarded, and when. Download Redemptions prepares a CSV of every redemption in the background; collect it from Reports & Imports › Past/Scheduled Reports.
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Note: By default a fan can redeem each code once, ever. Tick Once per calendar day on the code to let them redeem it again each day instead. A code can also be repeated later under a new date window, and fans can redeem it again during that new window.
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