Turn Every Game Into a Loyalty Moment
With Fanmaker, attending or watching games becomes more than just a fan experience, it becomes a measurable action that strengthens fan engagement and drives real results.
Fans earn points by:
Attending home games (tracked via ticket scans, GPS, or Bluetooth beacon)
Watching live broadcasts on TV or digital platforms
Listening to radio or streaming audio
Arriving early and staying late—each with bonus incentives
Boost Attendance Across All Events: Incentivize high-visibility matchups and support low-demand games with flexible point values.
Drive Concession & Merchandise Revenue: Award early arrival points to encourage pre-game purchases.
Keep Fans Engaged Through the Final Whistle: Use “stay late” bonuses to improve crowd retention and atmosphere.
Unlock Granular Fan Insights: Track attendance by name, arrival time, dwell time, and more.
Attend a standard game → 100 points
Attend a low-demand game → 300 points
Attend a marquee game (1 per season) → Up to 1,000 points
Arrive 30+ minutes early → 50 bonus points
Stay through 75% of the game → 50 bonus points
Watch on TV → 25 points
Still watching after 1 hour → 25 additional points
Enter promo code from radio broadcast → 50 points
Florida State implemented these tactics across 300+ events and saw a 32% year-over-year increasein student attendance, often reaching capacity on Olympic sport bonus nights. Read more details on our blog.
Alabama leverages “stay late” points to keep fans in their seats late into football games, supporting coach Saban’s push for strong in-game energy and helping deliver on TV viewership expectations. Watch our ESPN Segment.
