This guide walks you through setting up your members in Fanmaker and sending them their personalized Mobile Wallet Passes by email, including QR codes and wallet pass links.
If your pass hasn't been built yet, start with Creating a Mobile Wallet Loyalty Pass first.
Go to Reports & Imports › Imports and run a Create Members import. This creates an account for each person on your list.
We recommend tagging the group so you can filter to exactly them later. Run a Tags import from the same page and use a descriptive tag such as "STMs", "STHs" or "2026 Members".
1. Go to Members.
2. In the Filters chips beside the search box, add a Tags filter and pick your tag.
3. Once the list is filtered, tick the checkbox in the table header to select every member on the page.
1. Click Email in the top right.
2. Choose your audience: Selected members for the rows you ticked, or All matching filters to send to everyone the tag filter matched. The composer shows you the recipient count.
3. Enter your Subject.
4. Write the body in the editor, or click the `</>` button in the toolbar to write or paste HTML.
5. Insert `{{recipient.qr}}` — this becomes each member's unique QR code image.
6. Insert `{{recipient.add_to_wallet}}` — this becomes a personalized link for that member to add their Mobile Wallet Pass to Apple Wallet or Google Wallet.
7. Click Preview to check it, then send.
Required email variables
`{{recipient.qr}}` — inserts the member's unique QR code image.
`{{recipient.add_to_wallet}}` — inserts a personalized link to add their Mobile Wallet Pass.
You can award a one-time point bonus the first time a member adds their pass to Apple Wallet or Google Wallet. It's a good nudge toward getting the pass saved on the device, which reduces scan failures at the gate or point of sale when connectivity is poor.
Go to Point Earning › Point Values, open the Wallet Pass Scoring section, enter a Points value greater than 0, tick Active and save.
